As a mortgage broker, you know that finding new clients can be a challenge. Cold calling can help, but it’s not the only way to attract new business. By leveraging SEO, you can amplify all of your other efforts and attract more clients to your business.
In this article, we’ll explore how SEO can help your mortgage broker business reach more clients and grow your business.
Does SEO Work for Mortgage Brokers?
Yes, SEO can be highly effective for mortgage brokers. When someone is in the market for a mortgage, they will likely turn to Google to find a local broker. By optimizing your website for keywords like “mortgage broker,” “home loans,” and “refinance,” you can ensure that your business appears at the top of the search results when someone in your area needs your services.
In addition, SEO can help you attract more clients who are looking for non-emergency mortgage services. By targeting keywords like “mortgage pre-approval,” “mortgage rates,” and “mortgage calculators,” you can position your business as the go-to source for all mortgage needs in your area.
Technical SEO for Mortgage Brokers
To improve your mortgage broker business’s SEO, there are a few technical tasks you’ll need to undertake:
- Optimize for local search: Make sure your business is listed properly on Google My Business and other local directories, and that your name, address, and phone number (NAP) are consistent across all listings.
- Improve website speed and mobile responsiveness: Google rewards websites that load quickly and are easy to use on mobile devices. Make sure your website is optimized for speed and mobile-friendliness.
- Use structured data: Structured data helps Google understand what your website is about and can improve your search rankings. Make sure your website uses schema markup to provide information about your business, such as your address, hours, and services offered.
Content Strategy for Mortgage Brokers
In addition to technical optimization, you’ll need to develop a content strategy to improve your mortgage broker business’s SEO. Here are a few things to consider:
- Create a blog: Use your blog to share helpful tips and advice for getting a mortgage, as well as news and updates about your business. Write about topics such as mortgage rates, refinancing, and the benefits of different types of mortgages.
- Develop a FAQ page: Anticipate the questions your clients are likely to have and create a page on your website that answers them. Some questions might include “How much can I afford to borrow?” or “What are the different types of mortgages?”
- Use long-tail keywords: Long-tail keywords are more specific and less competitive than broad keywords. By targeting long-tail keywords like “mortgage broker near me,” “jumbo loans,” or “home equity loans,” you can attract more targeted traffic to your website.
Traditional Marketing and SEO: A Match Made in Heaven
While cold calling, face-to-face meetings and referrals are still a useful way to find new clients, it can be time-consuming and may not yield immediate results. By combining your these traditional efforts with an SEO strategy, you can amplify your reach and attract more clients to your business.
For example, you can use your cold calling efforts to gather information on potential clients and use that information to optimize your website for the search engines. By doing so, you can increase your visibility online and make it easier for potential clients to find you. You can also use SEO to create targeted content that speaks directly to your ideal clients and addresses their pain points and challenges.
Furthermore, SEO can help you establish yourself as an authority in your industry. By creating valuable content that answers your clients’ questions and provides them with actionable advice, you can build trust and credibility with your audience. This, in turn, can lead to more leads and conversions for your business.
Bottom Line: SEO For Mortgage Brokers WORKS
Combining your traditional efforts with an SEO strategy can help you amplify your reach, attract more clients, and establish yourself as an authority in your industry.
At Galaxy Growth Media, we specialize in providing SEO services for mortgage brokers. We’re a local SEO company based in The Woodlands, Texas that specializes in growing service-based businesses through organic traffic.